With nearly forty years of collective experience, Co-Founders Ryan Aldridge and Matthew Berend spent the past two decades working at a wide range of organizations across the power industry. Their experience includes working for a generator, retailer, utility, ISO, private equity, investment banking, consulting, load, trading, and marketing firms. From these experiences, they have developed unique perspectives related to the interests, needs, and challenges facing each of these market participants. It was also during this time when they interacted with many consultants and advisors who had never sat in the same seat as the client they were advising. It became clear that most consultants and advisors lacked deep industry knowledge and experience to help uncover hidden risks and capitalize on opportunities for their clients.